An AI agent that analyzes your marketing analytics, controls for hidden variables, and challenges bad assumptions so you can go all in on the insights that actually hold.
Start making data-driven recommendations your boss will actually believe.
What should I focus on to improve our conversion rate?
Based on your data from the last 30 days:
💡 Highest-Impact Opportunity:
I'd recommend optimizing your mobile checkout flow first. Want me to show you where users are dropping off?
You're stuck between two extremes: making dangerous decisions based on flawed analysis, or drowning in data with no idea which direction to take.
That 'winning' ad? It had 60% Black Friday traffic. The 'losing' one ran during normal days. You're comparing apples to seasonal sales spikes and making million-dollar budget calls based on it.
Your A/B test shows a 12% lift with n=47. You declare victory and ship the feature. But the result isn't statistically significant. You just got lucky with random variance.
You have 47 dashboards and a hundred possible next moves. But which decision actually matters? You waste hours trying to find signal in the noise.
Nora keeps you honest by controlling for variables and enforcing statistical rigor. But it doesn't stop there. It proactively guides you toward high-impact decisions based on what the data actually says.
This landing page is crushing it! 18% conversion vs 12% on the old one. Ship it?
Hold on. Let me check the variables.
⚠️ Statistical Issues Detected:
When controlling for traffic source and device, the difference is 2.3% (not statistically significant). Run it another week before deciding.
What should I focus on to improve our conversion rate?
Based on your data from the last 30 days:
💡 Highest-Impact Opportunity:
I'd recommend optimizing your mobile checkout flow first. Want me to show you where users are dropping off?
Automatically accounts for traffic source, device type, seasonality, and customer segments.
Tells you when sample sizes are too small and variance is too high.
Proactively identifies opportunities you'd miss in dashboards.
Whether you're challenging bad ideas or defending good ones, you need recommendations backed by real statistical rigor.
Problem 1: Your team presents flawed analysis that doesn't control for variables. Leadership shoots it down. You waste cycles.
Problem 2: You have solid recommendations but can't defend them statistically. You lose credibility. Good ideas die.
Nora gives you statistically rigorous insights your boss will actually believe and bulletproof recommendations that survive scrutiny.
Runs sophisticated statistical analysis through data science scripts. Regression analysis, cohort comparisons, and significance testing done automatically.
Tests your website content, structure, and functionality by reviewing it deeply. Identifies UX issues, broken flows, and conversion blockers.
Automatically controls for traffic source, device type, seasonality, and customer segments that humans forget to check.
No more declaring victory on n=30. Get real confidence intervals and know when your sample size is too small.
Cross-references Google Analytics and Matomo to find the real story behind performance changes.
Not just 'what happened' but 'why it happened' and 'what to do about it' with statistical backing.
We're building what data-literate executives actually need.
Join the private beta. Get statistically rigorous insights that survive executive scrutiny and drive decisions that actually move the needle.